in a nutshell

StayHooked is a symbol for the culture and evolution of an active (and aware) state of mind. Be your own witness.™


We are ideologists and athletes with roots in original Hip Hop culture. We help cultivate deeper levels of consciousness in life through sports, fitness, wellness and storytelling. → Views


The continuity of the StayHooked culture takes form with minimalist, technical and functional sportswear essentials to symbolize pride, mixed with an infinite state of awareness. → Browse


We are developing a platform to cultivate and personify the state of mind of individuals and communities with progressive perceptions of life through sports, wellness and culture. → Preview